Case studies

Creative and compelling event stand to support launch of rebrand

Client
Owen Mumford Pharma Services

Sector
MedTech

Services
Brand and creative  Content and distribution

The challenge

Owen Mumford Pharmaceutical Services (OMPS) were exhibiting at The Parenteral Drug Association (PDA) event and wanted to showcase their brand and products in an engaging way. They also wanted to use the event as an opportunity to raise awareness amongst prospects. To achieve this, they needed an impactful stand design for the event itself and a supporting marketing strategy in the event lead-up to increase brand awareness and ultimately, generate leads.

The thinking

onebite had recently supported OMPS with their re-brand and saw the PDA event as the perfect occasion to launch the refreshed brand and new business objectives in full. The event was an opportunity for OMPS to talk to prospects and re-engage with existing customers, so we understood the importance of creating a compelling event stand and effective supporting activity to highlight OMPS’ key messaging.

The execution

We created an event stand that was designed to take the visitor on an educational journey; informing them about OMPS’ brand values and directing them around the stand to discover more about the company’s new commercially available “off-the-shelf” products. This was supported by a paid brand awareness campaign on LinkedIn and the creation of brand led advertisements in leading industry publications.

 

The results

50

Quality leads

Secured at the exhibition

8

Quality leads

Generated by the dedicated LinkedIn campaign

Positive feedback

The feedback from the event was exceptionally positive, with potential customers and competitors complimenting the fresh branding and admiring the new business focus.

UniSafe® Stand Design
UniSafe® LinkedIn Campaign

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