Linode, an independent US-based cloud hosting company (since acquired by Akamai), was looking to establish and maintain a news bureau for Linode in the UK. The aim was to widen Linode’s exposure to a wider UK base by targeting developers, small businesses, and departmental-level enterprise deployments with a message focused on innovation and open source technologies.
The thinking
We proposed a corporate communications strategy that included multiple deliverables, including thought leadership content from key Linode spokespeople, case study creation, a press office function, media and analyst relations and more.
The execution
The campaign was delivered in a cohesive way using a consistent brand narrative throughout coined “Alternative Cloud”, symbolising Linode’s agile approach to hosting versus competitors and its position as a market disruptor. We engaged with journalists and created content focusing on topics that spoke directly to Linode’s audience, landing placement in top tier publications and driving valuable awareness of Linode.
The results
Since launching the UK press office for Linode, onebite has secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro, with a combined readership to-date of
257,974,804.
What began as a project with Linode has developed into a partnership, with onebite then becoming the company’s communications representative in the UK.
