Responding to COVID-19

Client
Adam Phones

Sector
Telco

Services
Brand and creative  Content and distribution

The challenge

Adam Phones has been successfully creating bespoke, high performance connectivity solutions for businesses for over 30 years. However, with an increasing number of people working from home because of the pandemic, Adam Phones needed to adapt its product offering of short-term device and mobile connectivity hire in response to remote working requirements. 

The thinking

Working closely with Adam Phones and considering this new way of working, onebite developed a communication strategy that would generate new leads and cross-sell to existing clients.

The execution

Using a combination of engaging organic LinkedIn content and an insightful email nurture campaign with a compelling call to action, onebite was able to drive leads to a landing page where Adam Phones could capture potential prospects’ details.

The results

In just one month

400

devices and tariffs were sold

As a result, Adam Phones had to order more stock as they had completely sold out! Following the huge success of the short-term hire campaign, Adam Phones subsequently called on onebite's expertise to run two further campaigns using the same mechanics.